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What we do

We equip leaders with the behaviors and tools necessary to build cultures of high performance and change readiness.

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Upcoming event

Culture
Rise

Brought to you by

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Date:

March 27, 2024
8:30 am - 5:30 pm CST

Location:

Amegy Tower
1717 W Loop S, Houston, TX

Reserve seat now

How we do it

We offer tailored experiences, cutting-edge digital tools, and expert consulting services that empower organizations to elevate and measure their culture, driving sustainable business growth.

1

Training

In-person training that helps people managers and influencers become more self-aware and effective for their teams, departments, and companies.

For Leaders

Culture Rise

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For Contributors

Culture Roots

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2

Digital products

For the first time in the history of the universe, you can actually measure the culture of your company.

For Measurement

Culture Counter

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Workshops

Designed to assist leaders and their team to implement critical skills, prompting them to apply what they learn for business and behavioral impact.

For Leaders

Culture Practice Workshops

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4

Advising services

We can consult and advise on change management and change-based behavioral transformation.

For Change Readiness

Culture & Change Consulting

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Step 1
Training
Step 2
Digital products
Step 3
Workshops
Step 4
Advising services

Our Impact

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Countries
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Leaders
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Cities
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Companies

Our way of working is Wall Street Journal and USA TODAY bestseller.

Written by four of the leaders at Softway®, Love as a Business Strategy® offers a people-first framework for achieving any business outcome by creating an environment of high performance.

Get ready to ditch the status quo and embrace humanity.

Learn more
Love as a Business Strategy

Hear it from our clients

"I love the fact when you talk about my experience with Softway and Culture Plus, is even when all of that was over, you all didn't leave me. I'm thinking, because I had a meeting planned with Muhammad, but then it canceled and I literally said, oh that's the old, you know, we've already gone through this, our job is done.

Then I got the e-mail that said, oh, I'm sorry, I had to cancel. Mohammed wants to meet with you like tomorrow. And I thought, Mohammed, as if the president of the organization, I mean, that's not just a ploy. He's really going to meet with me. I'm going to clear it because if he thinks I'm important enough to actually spend real time with me, not cursory time.

I felt committed to work as hard for you all as you all have worked for me."

Treopia Cannon

Chief Executive Officer at Girls Inc. of Greater Houston, Daikin

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"So you guys are so much fun. You really are. You're really fun. But then you get into the hard work. It is uncomfortable. The hard work is uncomfortable.

The introspection that you require, the truth that you require is hard. It's not painful, but it's hard. And it's things that we have not has not been revealed to us through others who've come in and say, well, it's a great place to work and here's what you could do to better. But they always point to the work. Most vendors want to point to the work.

How do you get greater output? But it's never about the people."

Diane Maben

Chief Operating Officer at Amegy Bank, Amegy Bank

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