Our founding team, led by CEO Mohammad Anwar, started out at Softway—a technology company that Mohammad founded in 2003.

The company found early success, but by 2015, Mohammad had driven it into the ground as result of his behavior and the toxic work environment he had created. Close to bankruptcy and face-to-face with the closure of Softway, Mohammad realized how much harm he had caused and set out on a mission to better himself for the people he led.

Since then, we’ve worked hard to rebuild Softway’s culture and business, creating experiences and tools to support company-wide cultural transformations.

What started as an internal initiative caught the attention of our clients—and has since become a shared journey for thousands of leaders around the world spanning a variety of industries. 

We documented that journey (and all of our mistakes and successes to date) in our WSJ bestselling book Love As A Business Strategy.

In 2021, we formed Culture+® as a standalone organization fully dedicated to our mission: Bring humanity back to the workplace.