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Culture Counter™

An NPS-based measurement tool to track cultural impact and drive business outcomes. For the first time, you can tangibly attribute culture to business performance.

Culture+ Counter banner image

Data-driven insights for effective culture change.

Culture Counter™ is a first-of-its-kind product that allows organizations to maximize the ROI of their culture change efforts—directly connecting the impact of organizational culture change to business goals and the bottom line.


Actionable insights

Our measurement platform is based on the widely accepted NPS scoring model, so results are easy to understand and integrate with existing systems.

Predictive metrics

We use Key Behavior Indicators (KBI) to help you get in front of potentially negative outcomes before they happen.


Flexibility counts

Culture Counter™ works with any org structure and most IT systems, like active directories.

We’re never done

Culture Counter™ is always growing, with new features being added regularly to improve insights.

Culture isn't just one aspect of the game, it is the game.

Louis V. Gerstner, Jr., Former CEO of IBM

The world’s most successful companies invest in inclusive cultures to drive innovation and resiliency—but not all investments are built equally.


That’s why Culture Counter™, and all the Culture+® products, are based on our Framework—a proven methodology to retaining top talent, improving efficiency and innovation, and ultimately achieving business success.


Without tools, you’re flying blind

For most leaders, building culture can feel like sailing without a rudder. But when organizations leaders derive insights from individual and group metrics, not just feelings, they can make decisions that result in real change and real progress.

Culture Counter™ can thrive as a stand-alone culture measurement tool, but it provides the most robust, actionable insight when used in tandem with Culture Elevate™.

Let’s change

Ready to bring Culture+® to your organization? Let’s go.