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A transformational
leadership experience.

Transform your organization's culture from within, starting with you.
Seneca Leaders is a one-day transformative leadership experience that inspires
leaders to become more self-aware, resilient, and inclusive.

Event Details:

August 8, 2023, 8 am - 6 pm CST

Location TBD

Cost: $1490 per seat (single ticket)

Change starts with you.

We passionately believe that transforming your behavior can spark a powerful ripple effect, leading to a cultural revolution within your organization.

Over 2,500 leaders from 60+ countries have experienced this atypical adventure that will push you out of your comfort zone and challenge your preconceived notions about leadership.

What is Seneca Leaders? 

Softway's founder Mohammad Anwar shares the
genesis of Seneca Leaders™ and its impact.



98% of attendees agree: Seneca Leaders is unlike any "leadership training" they've ever experienced. 

Ready to learn, unlearn, and relearn?

We cover topics that most shy away from. Why? Because real change begins where your comfort zone ends. 

The key to self-awareness

Inclusive leadership

Psychological safety

Misbehaviors & unforgiveness

Types of power

...and many more


Mindsets & attitudes

Vulnerability-based trust

Giving & receiving feedback

Group 2245

Hear what previous Seneca Leaders graduates have to say:



Our promise to attendees:

  • Recognize how small changes in your behavior can profoundly impact others.
  • Unearth your power to create an unforgettable culture and wield it wisely.
  • Embrace introspection and self-reflection as cornerstones of your personal and professional life.
  • Acknowledge and correct misbehaviors that perpetuate negative cycles of behavior. 
  • Discover that forgiveness demands action, not just words.
  • Weave reliable leadership into your unique leadership style.
  • Cultivate vulnerability-based trust, fostering a more psychologically safe environment.
  • Experience the transformative power of sharing personal stories and connecting deeply with colleagues.


Seneca Leaders gives leaders the tools to build higher-performing teams that produce better results.  


Better leadership behavior builds better companies.

We're excited to offer our one-day Seneca Leaders™ experience to help leaders become more self-aware and effective for their colleagues, departments, and company.


Mistakes were made.
So we wrote a book about it.

Written by four of the facilitators of Seneca Leaders, Love as a Business Strategy is a brutally honest tell-all about how greed almost destroyed our company—and what we did to fix it.


We are practitioners, not academics.

Everything we share is based on lived experiences from real leaders running real businesses. Our facilitators build an empathic connection—leader-to-leader on a human level.

What we teach resonates around the world.

Across the globe, over 2,500 leaders from 60+ countries have learned to be more self-aware of their behavior—transforming how they lead others and bringing humanity back to their workplaces.


Ashley K.

Seneca Leaders

“It’s probably fair to say that Seneca was unlike any other training course that I’ve done in my career. At times, it was a little uncomfortable, but it was extremely educational about the way that we think and the way that we influence those around us, whether we realize it or not.”

Hamid R.

Seneca Leaders

“I feel like it’s a different way of thinking, a different way of looking at not only leadership but humanity in the work-place… It’s not something that we’ll be able to change immediately, but it gave me bite-sized pieces of things that I can continually work on as a person–not [just] a person at work or a person at home, but a person in general.”

Susan H.

Seneca Leaders

I think this is going to make this whole place a better world. Be it as a company... or anywhere for that matter.

Meet the facilitators of Seneca Leaders™.

Seneca’s Facilitators help you and your team develop deeper personal relationships and make meaningful change—together.


Mohammad Anwar

Founding member


Lydia Hutchings Bardin

Founding member


Frank Danna

Founding member


Kristen Khan

Founding member


Ashley Ward

Founding member


Chris Pitre

Founding member


Chelsie Atkinson

Founding member


Jeff Ma

Founding member

Leadership behavior shapes company culture.

Building inclusive, empowering behaviors through Seneca Leaders™ is the first step in a proven Framework of success that leads to stronger cultures, high-performing teams, and better business outcomes.

Explore the Framework